Introduction

The phrase "long tail keyword" describes a type of keyword that speaks to a very specific niche of interest of a target demographic. Long tail keywords are greatly sought after and allow websites to rank higher in search engine results pages (SERPs). It is important to how to find and correctly use long tail keywords in order to effectively cultivate an organic online presence. This article will show the reader 8-12 relevant topics which can be used to introduce and begin a detailed descriptive page in order to draw viewers to the website.

1. Optimization for Long Tail Keywords

Optimizing content with long tail keywords is essential for websites looking to rank higher on search engine result pages. When optimizing for long tail keywords, website owners should always be sure to utilize targeted words and phrases that directly relate to the content and products available on the website. Additionally, it is important to create content that is 10-15 words long, include several targeted words in the content, and include keyword phrases in the titles, meta titles, meta descriptions, and heading tags.

2. Selecting Long Tail Keywords

When selecting the most appropriate long tail keywords to target it is important to focus on finding the most relevant terms that accurately capture the user's intent. Additionally, website owners should focus on finding the terms with low competition and that have not already been identified by competitors. Websites should pursue the keywords that are phrases and questions, as opposed to single words, and identify long tail keywords through use of research tools such as Google AdWords Keyword Planner, Keyword Tool, and SEMrush.

3. Analyzing the Competition

Once the desired keyword phrases have been identified, the level of competition can be identified. Analyzing competitors when selecting a target keyword phrase allows website owners to determine if competing phrases have a substantial amount of search traffic and if there are websites more authoritative than them competing for that phrase. If the competition is too high, website owners should focus on finding a variation of the phrase that has a lower difficulty rating and less competition.

4. Measuring Search Volume

When selecting the desired long tail keyword, website owners should take into account the search volume the keyword has. Low search volume generally indicates that there is a low amount of interest and users who use the target phrase. It is important to carefully consider the amount the people searching for the keyword phrase in order to help determine if the target keyword phrase will be successful in generating more organic traffic.

5. Utilizing Keyword Difficulties

Once website owners identify a keyword phrase they wish to target, they should run test searches to evaluate the keyword difficulty. The keyword difficulty should only be calculated for phrases with a moderately high search volume, a low amount of web pages targeting that phrase, and with a low number of competing websites. By utilizing keyword difficulties, website owners can identify long tail keywords and variations of the phrase that can rank and help draw desired viewers to the website.

6. Examine Long Tail Keyword Development

When researching long tail keyword phrases for website content consideration should be given to the development of related keywords. Examining the related keywords and other questions related to the supported phrase can help website owners find related keyword phrases that can help to refine search queries. By using related long tail keywords website owners can create content that draws more targeted users to the website.

7. Maintaining Focus of the Long Tail

When including advanced search terms it is important to maintain focus. Maintaining focus helps the website to accurately target a niche audience that serves the website's market. Implementing long tail keywords helps website to achieve a good balance between targeting core demographic interests and focusing on the long tail search opportunities.

8. Estimating the Number of Targeted Keywords

Estimating the number of keywords one should target depends on the length and type of content. Generally, it is recommended that website owners target 8-10 keywords per post of 800-1,000 words. In other words, a website should include long tail keywords that are connected and refer back to the original topic of the post. Additionally, when including keyword phrases they should be used within the content strategically.

9. Refining Keyword Usage

When using long tail keywords it is important to ensure that keyword usage is being done efficiently. In short, what this means is that website owners should be certain that the included keyword phrases are signaling exactly to what the website is targeting. Additionally, website owners should avoid keyword stuffing as too many keywords can lead to a negative search ranking.

10. Optimizing for Multiple Languages

When optimizing for multiple languages it is essential to bear in mind that keyword targeting must reflect the target market. In other words, keywords must be localized for the language, culture, and market of the target demographic. If website owners are optimizing a website for a new language, they should research the language in order to gain an understanding of the syntax and grammar used.

11. Reviews from Previous Customers

When attempting to generate new organic traffic one strategy that can prove effective is featuring reviews within website content. If website owners have reviews from previous customers, they can be included within the post as they may influence potential customers decisions to use the website. The inclusion of reviews can demonstrate trustworthiness to a particular target demographic.

12. Assessing Performance

When taking into account the performance of a website, it is important to look at the long tail search phrases that have been targeted in the past. Examining the users who have been drawn to the website as a result of the targeted phrases, the click through rating of the phrase, and the amount of traffic yielded by the phrase are all essential when assessing the success of a website's targeted phrases.

Conclusion

Overall, understanding how to find and effectively utilize long tail keywords is essential for websites who wish to successfully cultivate an organic online presence. This article has outlined 8-12 relevant topics which can be used to introduce and begin a detailed descriptive page in order to draw viewers to the website. Utilizing long tail keywords is an effective strategy when looking to generate more organic traffic. With the information provided, website owners should have a better understanding of how to find long tail keyword phrases to rank with low SEO difficulty.