Ahrefs Domain Rating (DR) measures the strength of a website's total backlink profile on a 0-100 scale. It captures the cumulative power of links that point to a domain and its subdomains. A higher Ahrefs Domain Rating means a higher quality backlink profile.

Introduction to Ahrefs Domain Rating

Ahrefs Domain Rating, also known as DR, is a metric developed by Ahrefs that attempts to measure the overall strength of a domain's total backlink profile. DR is expressed on a 0-100 scale. A higher Ahrefs Domain Rating indicates a higher quality backlink profile and generally a higher quality website.

Understanding Ahrefs Domain Rating

Ahrefs Domain Rating is calculated based on the cumulative power of all the links that point to a domain and its subdomains. The power of a link is reflected in its Ahrefs' URL Rating (UR), i.e. the higher the UR of a link, the more powerful it is considered to be. Therefore, all else being equal, websites with higher UR links will generally get a higher DR score.

Applying Ahrefs Domain Rating

Ahrefs Domain Rating can be used by SEOs and webmasters to benchmark the quality of their own link profile or it can be used to compare their website against competitors. It can also help identify websites with higher quality backlink profiles that may be potential partners for outreach campaigns. Furthermore, it can be used to evaluate the quality of potential websites that may be purchased to improve your overall DR.

Key Takeaways

Ahrefs Domain Rating is a metric developed by Ahrefs that measures the strength of a website's total backlink profile. DR is expressed on a 0-100 scale. A higher Ahrefs Domain Rating means a higher quality backlink profile and generally a higher quality website. It can be used by SEOs and webmasters to benchmark the quality of their own link profile or it can be used to compare their website against competitors.

In Summary

Ahrefs Domain Rating is a helpful metric for measuring the overall strength of a website's backlink profile. It is expressed on a 0-100 scale, with higher scores indicating higher quality backlinks. Ahrefs Domain Rating can be used by SEOs and webmasters to benchmark the quality of their own link profile and compare their website against competitors. What to expect next? Utilize Ahrefs Domain Rating in your seo toolkit to gain insights into your website's link profile and those of your competitors for more informed decisions.